I was born and raised on the South Side of Chicago in a gigantic Irish Catholic family, whom I love very dearly — especially when they drive me completely crazy.
My early passion for justice, human behavior, and persuasion led me into a decade-long career in digital political communications, capped with a Master's in Gender, Policy, and Inequalities from the London School of Economics. If there's one thing ten years in politics will teach you, it's how to capture — and hold — people's attention when the stakes are incredibly high.
In 2022, I brought that skill to the ad tech world, joining Infillion as a Creative Strategist. Over four years there, I built award-winning interactive ad products for everyone from Fortune 500 giants to local bathroom remodeling businesses.
Whether I conceptualize a simple static banner or a multi-screen CTV and AR experience, the goal is always the same: to build digital touch points people actually want to interact with — and that brands actually see real results from.
Bank of America
Bank of America has been an ongoing content operation — one of my longest-running, highest-volume accounts, blending always-on credit card and rewards messaging with sponsorship-driven awareness moments tied to The Masters, the Boston Marathon, and the 2026 World Cup.
A Year-Round Content Partnership Context
Problem:
Bank of America has been an ongoing content operation — one of my longest-running, highest-volume accounts, blending always-on credit card and rewards messaging with sponsorship-driven awareness moments tied to The Masters, the Boston Marathon, and the 2026 World Cup.
Approach:
For the always-on base, we built templated units that could be reskinned quickly without losing brand consistency. For the Boston Marathon specifically, our Content Collection container let users browse a collection of marathon bibs, each highlighting an individual runner's Why — childhood cancer research, maternal health, St. Jude.
It All
Begins Here
We bring creativity and expertise to everything we do.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence.
Creative Strategist & Ad Experience Director
Selected Creative Work — Interactive Ad Experiences
FEATURED
TrueX x Crocs — Interactive Croc Customizer
Concept mocks sold through to the client and went live virtually unchanged from initial layouts
Interactive Creative Sandbox Builder
Amazon Holiday — Multi-Phase E-Commerce Hub
2024 IAC Best of Show, Best Shopping & Best Technology Winner · CTV QR scan rate 235x industry average · 99% video completion rate
Multi-Phase E-Commerce Hub Sandbox
2026
Toyota — Content Collection
Jeep — Foundation Carousel with Parallax Enhancement
BJ's Brewhouse World Cup — Foundation Carousel
Lincoln — Content Collection
2025
Hulu’s Murdaugh: Death in the Family — Branching
Recorded Future — Foundation Action
Lincoln Navigator — Foundation Action with Language Toggle Enhancement
Best Buy — Content Collection
National Pork Board — Content Collection
MFS — Custom Content Collection
REI — Hotspot
Bank of America x The Masters — Multiple Video
Ford — Foundation Carousel
Harvard Business School — Foundation Carousel
2024
Liquid I.V. — AR Game & Foundation Carousel
2025 OMMA Finalist (x2) · 2025 IAC Best Beverage Integrated Ad Winner
Explore Asheville — Recommendation Quiz
2025 IAC Best Travel Online Ad Winner
AbbVie Skyrizi — Content Collection with Scrolling ISI Enhancement
Acura ZDX — Content Collection with Language Toggle
First Horizon Bank — Content Collection
First Horizon Bank — Custom Content Collection
Amazon Ring — Hotspot
Six Flags Over Texas — Content Collection
McDonald's — Multiple Video
Lincoln Nautilus — Custom Hotspot / Branching
FORMAT GLOSSARY
TrueX (the format behind most work showcased here, unless otherwise specified) is a premium, attention-guaranteed ad unit: users opt in, and clients are only billed once a viewer watches 30+ seconds and clicks at least once — every completed impression reflects genuine engagement, not just exposure.
Foundation Action — Full-screen video expands into a static side panel with copy, image, and a CTA.
Foundation Carousel — Same template as Foundation Action, but up to 5 slides of narrative or product real estate instead of one static panel.
Content Collection — A “micro-site” format; video is optional and minimizes to a corner, freeing up to 5 content subtabs.
Custom Content Collection — A bespoke build of the above, fully tailored to a client's design and UX needs.
Branching — The user picks a path upfront, then goes deeper down that chosen storyline.
Hotspot — A static canvas with up to 5 clickable buttons, each expanding to reveal a product or feature.
Multiple Video — Houses up to 5 video assets within one unit.
Recommendation Quiz — User answers 1–3 questions to receive a bespoke brand recommendation.
Mobile Rich Media — A separate interactive display format primarily for mobile, built for active engagement beyond a standard passive banner; shares TrueX's attention-first philosophy without its opt-in/billing model.
AWARDS
2025
IAC Awards
Winner, Best Beverage Integrated Ad Campaign — Liquid I.V. Indulge in Hydration
Winner, Best Travel Online Ad — Explore Asheville
Winner, Best Computer: Hardware Online Ad — Intel Campaign
Winner, Best B2B Online Ad — Qualcomm
Winner, Best Family Online Ad — Great Wolf Lodge
Winner, Best Military Online Ad — US Air Force
OMMA Awards
Finalist, Digital Out of Home Campaign — Liquid I.V. Campaign
Finalist, Interactive Campaign or Single Execution — Liquid I.V. Campaign
2024
IAC Awards
Winner, Best of Show Online Ad — Amazon Holiday
Winner, Best Shopping Online Ad — Amazon Holiday
Winner, Best Technology Online Ad — Amazon Holiday
Winner, Best Computer: Hardware Online Ad — Intel Campaign
Winner, Best Consumer Good Online Ad — Intel Campaign
Winner, Best Electronics Online Ad — Intel Campaign
Winner, Best B2B Online Ad — BASF Revytek
Winner, Best Biotechnology Ad — BASF Revytek
Winner, Best Bank Online Ad — Northwest Bank
Winner, Best Fashion or Beauty Online Ad — Levi's 501s 150th Anniversary
Winner, Best Retail Online Ad — Levi's 501s 150th Anniversary
Winner, Best Education Online Ad — Rider University
Winner, Best University Online Ad — Rider University
2023
IAC Awards
Winner, Best Family Online Ad — Mattel Fisher-Price
Winner, Best Shopping Online Ad — Mattel Fisher-Price
Winner, Best B2B Online Ad — Intel
Winner, Best Computer Ad — Intel
Winner, Best Software Online Ad — Intel
THOUGHT LEADERSHIP
The Political Text Message Apocalypse Is Here — Mar 2026
How “Easter Eggs” Can Infuse Your Ads with Year-Round Delight — Apr 2025
The New Face of Awards Season Ad Campaigns — Feb 2025
In 2024's Political Ad Climate, CTV Is the Platform to Watch — Sep 2024
Infillion by the Numbers: See the Year's Creative Stats — Jan 2024