In short
Eight years in strategic comms and new business development, the last four at Infillion. I built cross-functional partnerships across Sales, Account and Analytics to close enterprise deals.
- $20.6M in independently verified 2025 managed campaign value across major accounts — Bank of America, Toyota, Phillips 66 — spanning 18 industry verticals.
- Authored and led the charter proposal that productized the Creative Studio into a tiered service model, securing executive sponsorship.
- Partnered with Sales, Account and Research leadership on high-profile pitches nationwide, converting concepts directly into new business.
- Served as the primary client-facing strategic voice for the Midwest, advising studio and agency partners on media and platform strategy.
- Translated agency briefs into RFP responses driving multi-million-dollar pipelines across CPG, Pharma and Luxury.
Featured work
Sold off the pitch deck
Hyatt Inclusive Collection at Madison Square Garden
The problem. An RFP with a blank page where the idea goes: sell all-inclusive tropical escapism to a packed arena in March, at the NCAA Big East Tournament. The center-hung board couldn't run live face-tracking, which ruled out the obvious fan-cam.
What I did. Split the idea across two screens so the constraint stopped mattering. The board ran live crowd shots inside a tropical Hyatt border; QR codes sent anyone in the building to a mobile-web AR filter on their own phone, where face-tracking worked. Hyatt bought it off the deck, and I led creative direction end to end.
Shipped live, no app download
Sweepstakes lead capture built in
Ports from jumbotron to DOOH to mobile
Series launch · Branching
Hulu, Murdaugh: Death in the Family
The problem. A true-crime series built on multiple perspectives and moral ambiguity — and a linear pre-roll gives every viewer one version of the story, told one way.
What I did. Pitched and programmed branching audience-segmentation logic into the player, so viewers self-selected which storyline to follow. The campaign was structured the way the series is.
Shipped across desktop, mobile, CTV and rich media
Sponsorship · Multiple Video
Bank of America x The Masters 2025
One piece of a year-round content partnership: always-on credit card messaging, plus the big sponsorship moments that each had to feel specific to their audience while staying recognizably Bank of America.
The Masters, the Boston Marathon and the 2026 World Cup all ran on templated units that could be reskinned fast without losing the brand, and every one shipped with a parallel Spanish-language build from day one.
More wins
2025 IAC · B2B
Qualcomm On-Device AI
C-suite buyers in tech's most crowded category — existing assets rebuilt into a full-screen video with a clickable side panel.
+29% Awareness · +47% Intent
2024 IAC · Education, University
Rider University
A carousel carrying what a video can't: affordability, class size, 90+ majors, fee waivers, scholarships.
3x category lift in intent to apply