In short
Eight years in strategic comms and ad tech, the last four at Infillion. I built the AI-native workflows — Claude, MCP tooling — that scaled a studio's output without adding headcount.
- $2M+ in client add-to-cart value driven by data-backed seasonal frameworks built for tier-1 retail and tech accounts.
- Built a Claude-assisted 6-layer taxonomy across 5 product lines, reviewed and validated by senior stakeholders — plus a deal-scoring system routing new opportunities by historical win-rate.
- Took client assets from RFP concept to programmatic deployment, end to end, across omnichannel environments.
- Vetted scripts, mechanics and interactive pathways pre-launch — catching engagement and retention risk before it hit reporting.
- Co-designed and shipped Infillion's internal operating platform, live to 500+ employees, on a three-person team.
Featured work
2024 IAC Best of Show
Amazon Holiday
The problem. One holiday shopping hub had to stay relevant across a retail calendar that shifts every two weeks. Black Friday, Cyber Monday and the last-shipping-date panic each want different merchandising, and an evergreen build goes stale by the second one.
What I did. Architected it as a multi-phase hub: same structural bones all season, with messaging and shoppable categories rebuilt five separate times so each deal milestone got merchandising written for it.
235x industry-avg QR scan rate
2x category brand-preference lift
99% video completion
51s avg time spent
2024 IAC ×3 · Hardware, Consumer Good, Electronics
Intel Evo
The problem. Selling laptops to students means landing in the most spec-heavy comparison category there is, against competitors publishing the same numbers you are.
What I did. Built an interactive hotspot experience with Carat/Dentsu that let shoppers pull up the specs that mattered to them, inside the ad — clean, click-friendly creative doing the work a spec sheet usually does badly.
3.5% CTR vs 1.4% avg
+18% Awareness
+21% Consideration
More award winners
2025 IAC · Hardware
Intel Core Ultra
Content Collection with ShopX — match a laptop to your use case, click straight to a retailer.
8.2% CTR · +47% purchase intent
2025 IAC · Family
Great Wolf Lodge
Twenty-plus resorts; families self-navigate to the five attractions that matter to them.
4x avg QR scan rate · 3.8% CTR
2024 IAC · Bank
Northwest Bank
Banking products by customer life stage, each with its own exit point.
15x avg QR scan rate · 50% faster build
2025 IAC · Military
U.S. Air Force
With GSD&M: watch 30 seconds, see fewer ads, browse real servicemembers' roles.
5 avg interactions vs 1 guaranteed
Client partnership · ~2 years
Toyota
Simple by design — a video plus a Content Collection featuring up to five models. The real risk was drift, not a bad idea. Every refresh got a proofing pass, not a re-skin, and between cycles I pitched higher-concept upgrades so the account always had a "what's next."
Client partnership · multi-year
Phillips 66 · Conoco · 76
Always-on fuel rewards plus sponsorship moments across three chains — three brand identities, hyper-specific geotargeting, zero room to mix assets. Same proofing-first discipline, plus regular pitches for bigger sponsorship concepts whenever a tentpole opened the door.
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