Creative Strategist & Ad Experience Director
Selected Creative Work — Interactive Ad Experiences
FEATURED
TrueX x Crocs — Interactive Croc Customizer
Concept mocks sold through to the client and went live virtually unchanged from initial layouts
Interactive Creative Sandbox Builder
Amazon Holiday — Multi-Phase E-Commerce Hub
2024 IAC Best of Show, Best Shopping & Best Technology Winner · CTV QR scan rate 235x industry average · 99% video completion rate
Multi-Phase E-Commerce Hub Sandbox
2026
Toyota — Content Collection
Jeep — Foundation Carousel with Parallax Enhancement
BJ's Brewhouse World Cup — Foundation Carousel
Lincoln — Content Collection
2025
Hulu’s Murdaugh: Death in the Family — Branching
Recorded Future — Foundation Action
Lincoln Navigator — Foundation Action with Language Toggle Enhancement
Best Buy — Content Collection
National Pork Board — Content Collection
MFS — Custom Content Collection
REI — Hotspot
Bank of America x The Masters — Multiple Video
Ford — Foundation Carousel
Harvard Business School — Foundation Carousel
2024
Liquid I.V. — AR Game & Foundation Carousel
2025 OMMA Finalist (x2) · 2025 IAC Best Beverage Integrated Ad Winner
Explore Asheville — Recommendation Quiz
2025 IAC Best Travel Online Ad Winner
AbbVie Skyrizi — Content Collection with Scrolling ISI Enhancement
Acura ZDX — Content Collection with Language Toggle
First Horizon Bank — Content Collection
First Horizon Bank — Custom Content Collection
Amazon Ring — Hotspot
Six Flags Over Texas — Content Collection
McDonald's — Multiple Video
Lincoln Nautilus — Custom Hotspot / Branching
FORMAT GLOSSARY
TrueX (the format behind most work showcased here, unless otherwise specified) is a premium, attention-guaranteed ad unit: users opt in, and clients are only billed once a viewer watches 30+ seconds and clicks at least once — every completed impression reflects genuine engagement, not just exposure.
Foundation Action — Full-screen video expands into a static side panel with copy, image, and a CTA.
Foundation Carousel — Same template as Foundation Action, but up to 5 slides of narrative or product real estate instead of one static panel.
Content Collection — A “micro-site” format; video is optional and minimizes to a corner, freeing up to 5 content subtabs.
Custom Content Collection — A bespoke build of the above, fully tailored to a client's design and UX needs.
Branching — The user picks a path upfront, then goes deeper down that chosen storyline.
Hotspot — A static canvas with up to 5 clickable buttons, each expanding to reveal a product or feature.
Multiple Video — Houses up to 5 video assets within one unit.
Recommendation Quiz — User answers 1–3 questions to receive a bespoke brand recommendation.
Mobile Rich Media — A separate interactive display format primarily for mobile, built for active engagement beyond a standard passive banner; shares TrueX's attention-first philosophy without its opt-in/billing model.
AWARDS
2025
IAC Awards
Winner, Best Beverage Integrated Ad Campaign — Liquid I.V. Indulge in Hydration
Winner, Best Travel Online Ad — Explore Asheville
Winner, Best Computer: Hardware Online Ad — Intel Campaign
Winner, Best B2B Online Ad — Qualcomm
Winner, Best Family Online Ad — Great Wolf Lodge
Winner, Best Military Online Ad — US Air Force
OMMA Awards
Finalist, Digital Out of Home Campaign — Liquid I.V. Campaign
Finalist, Interactive Campaign or Single Execution — Liquid I.V. Campaign
2024
IAC Awards
Winner, Best of Show Online Ad — Amazon Holiday
Winner, Best Shopping Online Ad — Amazon Holiday
Winner, Best Technology Online Ad — Amazon Holiday
Winner, Best Computer: Hardware Online Ad — Intel Campaign
Winner, Best Consumer Good Online Ad — Intel Campaign
Winner, Best Electronics Online Ad — Intel Campaign
Winner, Best B2B Online Ad — BASF Revytek
Winner, Best Biotechnology Ad — BASF Revytek
Winner, Best Bank Online Ad — Northwest Bank
Winner, Best Fashion or Beauty Online Ad — Levi's 501s 150th Anniversary
Winner, Best Retail Online Ad — Levi's 501s 150th Anniversary
Winner, Best Education Online Ad — Rider University
Winner, Best University Online Ad — Rider University
2023
IAC Awards
Winner, Best Family Online Ad — Mattel Fisher-Price
Winner, Best Shopping Online Ad — Mattel Fisher-Price
Winner, Best B2B Online Ad — Intel
Winner, Best Computer Ad — Intel
Winner, Best Software Online Ad — Intel
THOUGHT LEADERSHIP
The Political Text Message Apocalypse Is Here — Mar 2026
How “Easter Eggs” Can Infuse Your Ads with Year-Round Delight — Apr 2025
The New Face of Awards Season Ad Campaigns — Feb 2025
In 2024's Political Ad Climate, CTV Is the Platform to Watch — Sep 2024
Infillion by the Numbers: See the Year's Creative Stats — Jan 2024